Joe LeBaron
Founder/Director
Joseph is an award-winning Director and Strategist who got his start in the ad world as a copywriter before founding The Good Line in 2011.
His original goal in starting a production house was to help lift the profiles of NGOs and Social Entrepreneurs from around the world byway of short documentary.
Over the last decade and a bit he’s reintroduced his commercial storytelling roots and has since led campaigns filmed on location in over 40 countries, built and launched content for startups such as Cotopaxi and Owlet, and has directed content, written for and led strategy on campaigns for AMEX, Adobe and Google.
Devon Anderson
Strategy
Bringing 20+ years of brand and content strategy to Good Line, Devon’s ability to connect brand narratives with their audiences is proven across a wide range of industries—whether it be strategies for start-ups or seasoned brands with decades-old identities—retail, fintech, apparel, SaaS, or Crypto—there’s an audience for every story and Devon brings the two together.
His ROI’s have matched the unique client goals he’s tasked to achieve—the results have led to growth across the board where he’s increased subscription-based communities 10x in a single year—grown a podcast viewership increasing its downloads from 1 million to 20 million+ in two years, and increased data-proven sales; both in brick and mortar and ecommerce.
Jacob Justice
Partner/Director of Photography
Raised on the Navajo Reservation, Jacob lived abroad in Argentina and studied in Jerusalem before graduating from film school in 2015. His first jobs out of school pulled him between the contrasting worlds of Outdoor Tourism and filming Emmy-nominated feature documentaries on Human Trafficking.
Jacob’s projects have taken him to Iraq, Syria, Haiti and Lebanon where he honed his ability to balance quick-thinking cinematography with thoughtful shot composition.
In 2018 he became a full partner at Good Line as the Director of Photography and editor on projects for American Express, the Pittsburgh Steelers, and fiction narratives produced for PBS.
David White
Camera Operator
David is a Web Strategist and veteran action sports photographer with over 25 years of experience in content creation and marketing roll out.
An avid outdoorsman, his original draw to content creation began as an excuse to film friends rock climbing and snowboarding but soon developed into a passion to capture athletes who toe the edge of extreme sports.
Over time, the projects he’s taken on have grown to encompass leading national ad campaigns for Amber Alert and developing documentaries that bring awareness to lesser talked about ‘fringe’ thinking, in the form of vulnerable moving portraits of those struggling with mental health, drug abuse, and divergent living.
Chase Harward
Creative Producer
Starting as a Good Line intern at the age of 17, Chase left us for a stint on a French farm to learn the language, out to Parsons and finally to Tisch before a global pandemic brought him back to Utah, ‘temporarily’.
Chase’s perpetual optimism translates to producing skills that have helped broaden the range of the projects we tackle—whether it be a period piece filmed during winter blizzards or short documentaries to be captured in less than travel-friendly locations—Chase makes the logistically impossible, possible.
April Rivers
Strategic Partnerships
April is an accomplished Wildlife Photographer who has been working in Production and Marketing Events for over 25 years, covering diverse ground from Action Sports and Music Videos to feature Hollywood productions.
Along the way she’s worked in every aspect of film and media outreach; as an Athlete Coordinator for XBox’s College Tour, as a stylist and prop master in Wardrobe and Art Departments, and as a Director’s Assistant on World’s Fastest Indian.
The diverse set of skills she’s developed over the years have given her a thorough understanding of all stages of Production and Account Management providing our clients with an advocate through and through.
Micah Dahl
Music Composer
Micah is an Indie-Band-Leader turned two-time Emmy Award-winning composer. He has composed for 14 feature films, and has been principal composer for 4 television series.
In addition to his accolades in the film industry, Micah has composed music for ABC, Lifetime, PBS, Independent Lens, World Channel, and American Public Media. He has composed music performed by the Utah Symphony.
Abby Holman
Marketing
Abby’s first foray into film production was as a Hollywood Week finalist on American Idol. This formative experience provided a firsthand look at the unreality of Reality Television which spurred her desire to discover, nurture, and promote stories that have authentic staying power.
Our resident marketing strategist, Abby’s continued pursuit to refine her passions of connecting Creator with Consumer via visual arts has resulted in hundreds of multi-tiered paid ad campaigns across Instagram, Youtube, Google, Facebook and Amazon.