The Good Line

Jacob Justice

PARTNER / DIRECTOR OF PHOTOGRAPHY

Raised on the Navajo Reservation, Jacob lived abroad in Argentina and studied in Jerusalem before graduating from film school in 2015. His first jobs out of school pulled him between the contrasting worlds of outdoor tourism and filming Emmy-nominated feature documentaries on human trafficking.

Jacob’s projects have taken him to Iraq, Syria, Haiti and Lebanon where he honed his ability to balance quick-thinking cinematography with thoughtful shot composition.

In 2018 he became a full partner at Good Line as the Director of Photography and editor on projects for American Express, the Pittsburgh Steelers, and fiction narratives produced for PBS.

Joseph LeBaron

FOUNDER / DIRECTOR

Joseph is an award-winning director and strategist who got his start in the ad world as a copywriter before founding The Good Line in 2011.

His original goal in starting a production house was to help lift the profiles of NGOs and social Eentrepreneurs from around the world by way of short documentary.

Over the last decade and a bit he’s reintroduced his commercial storytelling roots and has since led campaigns filmed on location in over 40 countries, built and launched content for startups such as Cotopaxi and Owlet, and has directed content, written for and led strategy on campaigns for AMEX, Adobe and Google.

David White

PRINCIPAL / PRODUCER / PHOTOGRAPHER

David is a web strategist and veteran action sports photographer with over 25 years of experience in content creation and marketing rollout.

An avid outdoorsman, his original draw to content creation began as an excuse to film friends rock climbing and snowboarding but soon developed into a passion to capture athletes who toe the edge of extreme sports.

Over time, the projects he’s taken on have grown to encompass leading national ad campaigns for AMBER Alert and developing documentaries that bring awareness to lesser talked about ‘fringe’ thinking in the form of vulnerable moving portraits of those struggling with mental health, drug abuse, and divergent living.

Chase Harward

CREATIVE PRODUCER

Starting as a Good Line intern at the age of 17, Chase left us for a stint on a French farm to learn the language, out to Parsons and finally to Tisch before a global pandemic brought him back to Utah, ‘temporarily’.

Chase’s perpetual optimism translates to producing skills that have helped broaden the range of the projects we tackle—whether it be a period piece filmed during winter blizzards or short documentaries to be captured in less than travel-friendly locations—Chase makes the logistically impossible, possible.

Micah Dahl

MUSIC COMPOSER

Micah is an indie-band-leader turned two-time Emmy Award-winning composer. He has composed for 14 feature films, and has been principal composer for 4 television series.

In addition to his accolades in the film industry, Micah has composed music for ABC, Lifetime, PBS, Independent Lens, World Channel, and American Public Media. He has composed music performed by the Utah Symphony.

Abby Holman

MARKETING

Abby’s first foray into film production was as a Hollywood Week finalist on American Idol. This formative experience provided a firsthand look at the unreality of reality television which spurred her desire to discover, nurture, and promote stories that have authentic staying power.

Our resident marketing strategist, Abby’s continued pursuit to refine her passions of connecting creator with consumer via visual arts has resulted in hundreds of multi-tiered paid ad campaigns across Instagram, Youtube, Google, Facebook and Amazon.